A well-established financial services provider was struggling with an outdated brand identity that no longer reflected their innovative approach and digital-first services. They needed a complete brand refresh to better connect with modern consumers while maintaining recognition among their existing client base.
Improved Brand Recognition
Increase in Brand Perception
Implementation Time
Increase in New Customers
The financial services provider faced several challenges with their existing brand identity:
Their logo, color scheme, and visual elements were created over 15 years ago and appeared dated.
Market research showed a significant gap between how they saw themselves and how customers perceived them.
Brand elements were applied inconsistently across digital and physical touchpoints.
New fintech competitors with modern branding were attracting their target demographic.
We developed a comprehensive brand identity redesign strategy that honored their heritage while positioning them for the future.
We conducted extensive research including stakeholder interviews, customer surveys, and competitive analysis to understand perception gaps and opportunities.
We crafted a new brand positioning, messaging framework, and brand personality that aligned with their business goals and resonated with target audiences.
We designed a modern, versatile visual identity system including a refreshed logo, color palette, typography, and custom iconography.
We created comprehensive brand guidelines and worked with their team to implement the new identity across all touchpoints, including website, mobile app, marketing materials, and physical locations.
The brand identity redesign delivered significant measurable results:
"SantoGe created a cohesive brand identity that perfectly captures our values and resonates with our target audience. The rebrand has been transformative for our business, helping us attract new customers while strengthening relationships with existing ones."
This brand identity redesign project demonstrates how strategic branding can transform market perception and drive business results. By developing a cohesive brand identity that authentically represented the client's values and vision, we helped them connect with modern consumers while honoring their established reputation.
The success of this project has led to an ongoing partnership, with our team continuing to support their marketing efforts and brand evolution.
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